Every promotional product has its own audience, but there are a few types of promotional products that our customers have found to have such a wide appeal that they can consistently reach just about any potential customer. Promotional back scratchers are one of our best examples of this, being a practical item that both meets a need that everyone has, while also being an item that only a small percentage of people will already have.
With back scratchers being as versatile as they are, it’s only natural that promotional back stretchers are used by companies and organizations in an incredibly diverse range of fields. However, we’ve found that they’re particularly popular with businesses that actually have something to do with the back, such as chiropractors, massage therapists, or those selling orthopedic furniture or assistive devices. Clients for these businesses are even more likely than average to need the help of a back scratcher, and having the business logo or contact information printed on an item relating to the back is a great way for these businesses to build an association between their logos and the health of the back in the minds of their customers.
Promotional track scratchers are also one of the most effective promotional products we have for indirectly targeting certain markets. There are many people who, whether due to age or disability, have problems with tasks like scratching their backs, even if they don’t specifically have any kind of back problem. Back scratchers are the perfect item for reaching out to these people, and this strategy has been used successfully by everyone from ordinary doctors and medical centers to retirement homes and living facilities. There are many people who are either in need of these kinds of services or soon will be, and many of them will greatly appreciate not having to go far for that contact information when they really need it.
Back scratchers are one of the most versatile promotional products we carry, and they’re one of the best promotional items available for the elderly or disabled. Whether you have a business related to the back, to the body, or something else entirely, it should be easy to find plenty of potential customers willing to use the promotional back scratchers you provide.