The International Beauty Show is once again coming to New York! IBS New York 2017 is one of the hottest professional beauty shows in the country, with over 60,000 officially licensed beauty professionals attending. Attendees come to each show eager to learn about new products and techniques, and the vast majority buy products while at the show.
Read further to find out more about the event, including the location and date information.
ADVICE FOR THOSE EXHIBITING:
Have a Display Worthy of Your Brand
Beauty professionals are coming to the IBS New York 2017 to learn about new products and professional beauty techniques. Don’t just bring your products; be prepared to show visitors how to use them. Have a booth that shows them you’re ready to teach them something. Have your booth laid out so that new visitors can get a good look at what the current visitors are learning. This will entice them to come in and learn for themselves.
Your booth should also be visibly branded with your company logo, so that your visitors remember that it was your company booth where they saw a particular product or new technique.
Use logo imprinted products on every aspect of your display and have employees wearing logo imprinted products like badges, t-shirts, or headbands.
Don’t Send Visitors Away Empty-Handed
The more logo imprinted products they take with them, the more they’ll remember your company. There are a huge number of beauty-related promotional products you can use as free gifts, including logo imprinted mirrors, brushes, and combs, as well as items like anti-bacterial wipes and sunscreen. Promotional tote bags are very useful for attendees purchasing products, and they’ll also serve as an additional form of endorsement from customers walking around displaying your logo after they’ve left your booth.
Go to JHStudios.com for over one million custom printed items you can hand out to your visitors or use to brand your IBS New York 2017 display. Take care to order enough handouts for all the visitors you might receive — it’s better to have a few extra items left for the next show than to run out of items before the show is over.
International Beauty Show New York 2017
DATE & LOCATION INFO:
Date: March 12-14, 2017
Jacob Javits Convention Center
655 West 34th Street
New York, NY 10001
(map for directions)
IBS New York Show Official Website: