You wouldn’t believe the things they are putting lipstick on now a days! Next thing you know, they are going to tell us we can’t wear our pocket protectors…

Although the world we live in is becoming smaller and small by the day, as internet speeds go up. The idea that one entity (The News Media) has the power to radically shift our focus away from important issues, to something as absurd as the Lipstick comments, just proves how enthralled with the visual representation of …. anything, we are as a whole.

Lets get back to what is important….mainly issues that matter, like our companies, and our families and their well being. We can get though all of this hubbub and get back to life as we know it, just have faith in your own hard work.

Do you know who you are?

One of the biggest stumbling blocks in an online business is its identity.  How does your online presence conform to your real world store front?  When you look at your web site, do the graphics (logo, header, and colors) match up with your printed matter? (Business cards, postcards, tri-fold brochures)  Does your e-mail reflect the same?  Can any Joe/Jane customer take one look at your site and see your company as a partner in solving his/her problem?  Do any of these questions ring a bell?

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