How many times has this happen ed to you? You come across this great website that is packed full of information about your favorite hobby or other area of interest. The owners of the site promise they will be adding fresh web content regularly, so you are led to believe that the regular web site updates will keep flowing, providing you with an endless stream of useful information. You add the site to your favorites list, thinking that you will be a frequent visitor. You take comfort in knowing that the valuable resource for which you have been searching for is only a mouse click away.
A week later, you pay your next visit to that web site, only to find out that the fresh web page content you were anticipating turns out to be stale. In fact, a closer inspection reveals that no updates have been done at all. You’re disappointed, but you decide to try back a couple of days later, only to finally realize that regular content updates probably aren’t going to happen any time soon, if ever… Sadly, you remove the site from your favorites list and resume your Google search for the relevant information you crave. This little illustration serves to demonstrate the importance of adding fresh content regularly to your web site to keep people coming back more often. Lets face it… Many Internet surfers have short attention spans. If they come back to your site and don’t find anything new and captivating, they are immediately off to the next site– leaving your web site to be forgotten forever. Search Engine spiders are equally important as site visitors. Frequent spider visits are critical to obtaining optimal search engine rankings and they are more likely to come back regularly if there’s fresh content and new pages for them to index. With so many web sites out there competing for attention, not to mention the spending dollars of millions of web surfers, you need to give people and search engine spiders plenty of reasons to keep coming back. You can vastly improve your chances of increasing traffic by not only updating your existing content regularly, but by also adding targeted content pages (also called “landing pages”). Have you heard of the concept of niche marketing? Of course you have… Niche marketing involves gearing your web marketing efforts to attract specific demographic characteristics that best fit your products or services. By niche marketing with niche specific web pages, you’ll be able to get more visits to your web site. Just like fishing– The more lines you cast into the water, the better your chances are of catching more fish. By adding new targeted pages to your website, you will be attracting more quality visitors. This makes it even more important to add regular website updates, as these quality visitors are the ones who are more likely to become your customers.

If you are looking to update web site content are wish to add new niche specific landing pages, call us today for a no cost consultation!

1-877-893-1741

Do you know who you are?

One of the biggest stumbling blocks in an online business is its identity.  How does your online presence conform to your real world store front?  When you look at your web site, do the graphics (logo, header, and colors) match up with your printed matter? (Business cards, postcards, tri-fold brochures)  Does your e-mail reflect the same?  Can any Joe/Jane customer take one look at your site and see your company as a partner in solving his/her problem?  Do any of these questions ring a bell?

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Do you Understand your choices with web site design?

What choices do you have with web site design? Are there any you don’t already know about? These are the first two questions you have to answer for yourself. I will be trying to help you with them in order for you to be as informed as possible when making your choice about who to engage as a website design firm.

I’ll start out by saying that most of what I’ll be telling you, you can find out on the internet though various searches on major search engines. Other things that will be said are from my experiences from the last fourteen years as a web developer and graphic designer.

I know you will find at least one or two things you didn’t know about, or haven’t thought about as you begin your long journey of making a successful internet web site. Along the way I hope to entertain you, as well as educate you to the rich world of options and choices out available to you. I will also show you the dark side of the internet, that you may not be aware, and how it can effect your online business.

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      one of the #1 things a new webmaster or designer can do for his/her site is to know who your target customer is. If you don’t know who your target is you can not even begin to put together a good layout or navigation, or really anything at all for your website. How can you do any of these things without knowing who you are trying to attract?
     With this in mind, we will assume that you have your target firmly centered in your cross-hairs, and we will go over the top 10 things you need to look at for SEO.

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