A recent study done by Ad-ology (a research firm for the advertising industry) shows that nearly fifty percent of adults in the U.S. believe that a lack of advertising by retail stores, banks, auto dealerships and other mainstream large companies during a recession– indicates that those businesses must be struggling.

These results do not bode well for all of those businesses, big and small, who have decided to reduce their marketing budgets in order to save money. Ad-ology’s study shows that advertising appears to play a key role in a consumer’s view of how a business is doing financially, and by not advertising– businesses may be causing current customers and potential customers to shy away from buying their products or services.

“It is critical to advertise in the current economic climate, to maintain long-term positive consumer perception of your brand,” said C. Lee Smith, President & CEO of Ad-ology Research.

“Advertising not only assures consumers of a business’ reliability in a soft economy, but it can influence where and what they buy, especially when the ads address concerns about value.”, said Smith.

Cutting your advertising budget is the equivalent of committing business suicide.  In a recession people are tight with their money, but they will still buy what they need and if they find your competition (who IS marketing) before they find you– Your competitor will get their business– Not you.  Cutting your advertising budget may seem like a quick fix to your budget woes now, but it’s amplifying your problems in the near future.

Have you reduced your business’s advertising budget?  If the answer is yes, has there been a dramatic effect on the amount of business you’ve had lately?

Do you need a new idea to get your company’s name out to more customers?  Well here is a brand new product that will not only give your customer’s something they can actually use but, get your name in their hands.  It’s called The Pop Brush.  It is toothpaste and a tooth brush all in one.  The Pop Brush is small enough to fit in to your pocket and doesn’t everyone need a product like this when they are on the go.  So give your customer’s something they need and put your name in their hands.  If  The Pop Brush is a product you just have to have, then call one of our account executives at 1-877-893-1741 or visit us on the web at www.jhstudios.com and get your order placed today!

Summertime is the perfect time to get your name out to new potential customers or keep your name in front of current ones.  We have oodles of different promotional ideas for summer fun.  Beach Balls, Lip Balms, Sunscreens, Kites, Frisbees and More.  Give customers something to have fun with and at the same time keep your company’s name right in their hands.  Visit our website www.jhstudios.com to see our promotional products and give one of our account executives a call at 1-877-893-1741, they will be happy to help you place an order or give you ideas for an outstanding summertime promotional campaign.

With the Swine Flu plastered all over the news day and night, now is the best time to promote personal health and protection while promoting your business at the same time. Right now people are rushing to stores to buy personal hand sanitizing gel and other germ defense products (hand sanitizers were recommended on CNN today).  By offering your clients, and potential clients, a free bottle of hand sanitizer, you’ll be showing them that you care about their health– And with your logo imprinted in Full Color they’ll be constantly reminded of that fact.

Help protect your customers’ health and advertise your business for just $1.08 a bottle or less!

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