Archive for August 2008

Branding on the Internet and in the Real World

Aug 17th, 2008 | By Shannon | Category: Marketing, Website Design, business help, tutorials

Do you know what “Branding” is?
Branding is arguably the MOST important aspect of a business. It identifies you to your customers.
Without branding you would be drinking just another soda, and driving a car, not experiencing a BMW with a cold Coke in the cup holder. Brand brings customers to you already primed with [...]

 
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Re-inventing your Business Online

Aug 1st, 2008 | By Shannon | Category: Marketing, Web site Design, business help, website

Do you know who you are?
One of the biggest stumbling blocks in an online business is its identity.  How does your online presence conform to your real world store front?  When you look at your web site, do the graphics (logo, header, and colors) match up with your printed matter? (Business cards, postcards, tri-fold brochures)  [...]