Has this happened to you? You get a letter in the mail letting you know that your domain name is up for renewal. The notice came delivered in an official looking envelope (usually with a logo in the return address that has a patriotic theme). Has it really been a year?”, you probably thought. It most likely has not been a year and it is probably a SCAM! If you carefully read the entire renewal notice, you’ll probably find (among all of the legalese looking text) some small comment that says something like “This is not a bill”. Although these companies appear to be billing you for the renewal of your domain name, you’re really signing up with some bogus Search Engine submission service. They won’t even tell you what the service entails.
Wait—It gets worse! Some of these letters are not just designed to trick you into buying a bogus service—some of these letters are actually tricks to get you to switch your domain name over to a completely other domain name company.
How to Protect Yourself:
• Read the fine print on any letters that you get regarding your domain name via the U.S. Postal Service. It is very uncommon that your domain name registrar will send you a renewal notification in snail mail (U.S. Mail).
• Remember that these letters usually have a logo, in the return address area, that is patriotic themed (red, white & blue) and usually have an icon that is also patriotic. Keep in mind, that this may not always be the case so again—Always read the fine print.
• If you buy/bought your own domain name, get whois privacy protection. This is an extra annual service that you buy with your registrar (like Godaddy.com) that makes your contact information private. This will not only protect you from getting letters like I mentioned, it’ll also prevent a lot of SPAM that you might get via U.S. Mail and, of course, your email.
If you’re a JH Studios customer and you had us purchase a domain name on your behalf, you have nothing to worry about. Our information is put in place of yours (and protected as stated in your web design contract), so you won’t have to deal with issues like this. If you came to JH Studios with your own domain name or chose to purchase your own domain name after becoming a JH Studios customer, you can still help to protect yourself by subscribing the domain name privacy program that your registrar (should) offer.
One more SCAM out there that I’d like to make you aware of is an email that may come to you letting you know that a possible trademark problem may be occurring in . To protect your brand/trademark/copyright of your existing domain name, you need to contact this (overseas) company immediately to prevent another (fictitious) company from getting your domain name (in let’s use China as an example) with the extension .com.cn instead of just .com. For one thing… This is, of course, a scam, but secondly… Why would you care if someone on the other side of the world is using your name? Is there anything that you can do about it? Are you going to buy your domain name for each of the 195 someod countries in the world? No. Probably not…
Be careful. The internet is full of scam artists. Always read the fine print and if you’re still not sure if it’s a scam—always feel free to ask your JH Studios rep. We are here to help our clients succeed online and be safe in the process.
How many times has this happen ed to you? You come across this great website that is packed full of information about your favorite hobby or other area of interest. The owners of the site promise they will be adding fresh web content regularly, so you are led to believe that the regular web site updates will keep flowing, providing you with an endless stream of useful information. You add the site to your favorites list, thinking that you will be a frequent visitor. You take comfort in knowing that the valuable resource for which you have been searching for is only a mouse click away.
A week later, you pay your next visit to that web site, only to find out that the fresh web page content you were anticipating turns out to be stale. In fact, a closer inspection reveals that no updates have been done at all. You’re disappointed, but you decide to try back a couple of days later, only to finally realize that regular content updates probably aren’t going to happen any time soon, if ever… Sadly, you remove the site from your favorites list and resume your Google search for the relevant information you crave. This little illustration serves to demonstrate the importance of adding fresh content regularly to your web site to keep people coming back more often. Lets face it… Many Internet surfers have short attention spans. If they come back to your site and don’t find anything new and captivating, they are immediately off to the next site– leaving your web site to be forgotten forever. Search Engine spiders are equally important as site visitors. Frequent spider visits are critical to obtaining optimal search engine rankings and they are more likely to come back regularly if there’s fresh content and new pages for them to index. With so many web sites out there competing for attention, not to mention the spending dollars of millions of web surfers, you need to give people and search engine spiders plenty of reasons to keep coming back. You can vastly improve your chances of increasing traffic by not only updating your existing content regularly, but by also adding targeted content pages (also called “landing pages”). Have you heard of the concept of niche marketing? Of course you have… Niche marketing involves gearing your web marketing efforts to attract specific demographic characteristics that best fit your products or services. By niche marketing with niche specific web pages, you’ll be able to get more visits to your web site. Just like fishing– The more lines you cast into the water, the better your chances are of catching more fish. By adding new targeted pages to your website, you will be attracting more quality visitors. This makes it even more important to add regular website updates, as these quality visitors are the ones who are more likely to become your customers.
If you are looking to update web site content are wish to add new niche specific landing pages, call us today for a no cost consultation!
During this time of environmental awareness, more and more individuals and businesses are grasping the concept of “going green“. There’s a vast range of ways that companies can strive to be more environmentally conscious. Many public places have installed motion-sensitive lights to save energy when people are not in a room. Solar panels, better insulation and skylights are all implementable concepts that are eco friendly. There is another very beneficial way for businesses to go green and that is by using recycled, reusable, or biodegradable materials in their promotional products. Does it sound complicated? Not at all… It is actually one of the simplest things you can do to both market your business and remain environmentally conscious at the same time.
Every prominent company utilizes the idea of promotional giveaway items. One thing an Eco-Friendly company needs to do is make those giveaways reusable. This is popularly utilized in grocery store bags that can be bought, or more commonly given away with a purchase of some such amount of merchandise, that can be reused to reduce the consumption of plastic bags. These reusable bags are used as marketing materials by having the name of the store that distributed them printed on the outside.
Another popular way to utilize eco-friendly promotional items is to distribute products that are either recycled or biodegradable. Recycled products help reduce waste and biodegradable merchandise eliminates the concern of littering. Promotional items are popularly found in the form of recycled cardboard. There is a much wider range of logo imprinted recycled products that can be sold, however, from recycled paper to recycled circuit boards and more. Marketing materials found in the form of bookmarks and custom signs come in the form of biodegradable plastic & papers.
The reason companies are going green is ultimately to reduce their environmental carbon footprint. Investing in the use of recycled, reusable or biodegradable promotional products is a simple way of helping the environment as well as your company’s image. Since the idea of going green is very popular with many people today, business promotions can be used to not only tell the world how environmentally conscious your company has become, but to also get your name out there on promotional items that your clients and potential clients will use on a daily basis. From biodegradable water bottles and pens made out of corn to reusable mint tins and candy tins, the eco friendly marketing materials you are looking for are within your reach!
JH Studios, Inc. offers thousands of Environmentally Conscious promotional products
that you can imprint with your company information. For a no cost consultation on what products would be best
suited for your business or organization. Give us a call at 1-877-893-1741.
Going Green while marketing your business is a Win-Win situation!
More and more we are seeing what plastic grocery bags are doing to the planet and the creatures that live here. We need to get more people away from using the free plastic bags that grocery stores give out. This is the PERFECT opportunity for your company to support this effort and give your customers the tools they need to get rid of the plastic. The reusable grocery tote is the perfect marketing tool for your company and it shows that your company cares about the environment. So let your customers shop till they drop while displaying your company’s logo. Help the environment and your business all at the same time.
A recent study done by Ad-ology (a research firm for the advertising industry) shows that nearly fifty percent of adults in the U.S. believe that a lack of advertising by retail stores, banks, auto dealerships and other mainstream large companies during a recession– indicates that those businesses must be struggling.
These results do not bode well for all of those businesses, big and small, who have decided to reduce their marketing budgets in order to save money. Ad-ology’s study shows that advertising appears to play a key role in a consumer’s view of how a business is doing financially, and by not advertising– businesses may be causing current customers and potential customers to shy away from buying their products or services.
“It is critical to advertise in the current economic climate, to maintain long-term positive consumer perception of your brand,” said C. Lee Smith, President & CEO of Ad-ology Research.
“Advertising not only assures consumers of a business’ reliability in a soft economy, but it can influence where and what they buy, especially when the ads address concerns about value.”, said Smith.
Cutting your advertising budget is the equivalent of committing business suicide. In a recession people are tight with their money, but they will still buy what they need and if they find your competition (who IS marketing) before they find you– Your competitor will get their business– Not you. Cutting your advertising budget may seem like a quick fix to your budget woes now, but it’s amplifying your problems in the near future.
Have you reduced your business’s advertising budget? If the answer is yes, has there been a dramatic effect on the amount of business you’ve had lately?
Effective Ways of Marking Your Business:
Having an attractive website with great SEO (Search Engine Optimization). A powerful high ranking website is not only good for getting your name out there, it is also a good place to sell products nationwide– even worldwide. A website that does not have a powerful web presence is not a very effective marketing tool.
Promotional Products (handout items imprinted with your logo and contact information). Using the right promotional product can really help keep your business name in the minds of consumers– especially promotional products that are useful everyday items.
Direct Mail- Mailing out postcards to your target audience, on a regular basis, is a great way to ensure brand recognition.
Magazine Ads- Avoiding small distribution publications. Make sure your ad is designed by a professional marketing & design firm to ensure your ad stands out and clearly gets your message across.
Combing marketing options is often the best way to get the most results. If you don’t have the marketing money to do what you really want to do– Try co-marketing with a noncompeting business. There are many more marketing options available to you. Not all businesses have the same marketing needs so always consult with a professional, at least once, and get on the right course to properly marketing your business. With a good marketing strategy, there is no money spent poorly.
Do you need a new idea to get your company’s name out to more customers? Well here is a brand new product that will not only give your customer’s something they can actually use but, get your name in their hands. It’s called The Pop Brush. It is toothpaste and a tooth brush all in one. The Pop Brush is small enough to fit in to your pocket and doesn’t everyone need a product like this when they are on the go. So give your customer’s something they need and put your name in their hands. If The Pop Brush is a product you just have to have, then call one of our account executives at 1-877-893-1741 or visit us on the web at www.jhstudios.com and get your order placed today!
Summertime is the perfect time to get your name out to new potential customers or keep your name in front of current ones. We have oodles of different promotional ideas for summer fun. Beach Balls, Lip Balms, Sunscreens, Kites, Frisbees and More. Give customers something to have fun with and at the same time keep your company’s name right in their hands. Visit our website www.jhstudios.com to see our promotional products and give one of our account executives a call at 1-877-893-1741, they will be happy to help you place an order or give you ideas for an outstanding summertime promotional campaign.
With the Swine Flu plastered all over the news day and night, now is the best time to promote personal health and protection while promoting your business at the same time. Right now people are rushing to stores to buy personal hand sanitizing gel and other germ defense products (hand sanitizers were recommended on CNN today). By offering your clients, and potential clients, a free bottle of hand sanitizer, you’ll be showing them that you care about their health– And with your logo imprinted in Full Color they’ll be constantly reminded of that fact.
Help protect your customers’ health and advertise your business for just $1.08 a bottle or less!
To order your Hand Sanitizer Bottles now, Click Here.
Antibacterial 2 oz. bottle of hand sanitizer , with four color process laminated label /
decal. Hand sanitizer, (antibacterial ) made in the U.S., 2 oz. bottle for
the price of 1 oz. Aloe moisturizer and citrus scent. Price includes four color
process laminated label / decal. Lamination protects your investment.
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Having problems with the door hangers you are currently using? Are the tearing easily and blowing away? Are they bland with only one or two colors? Any piece of advertising material that you use to promote your business should be eye catching and be made of good quality materials. We are getting close to the unpredictable weather season and with that in mind you need durable, high gloss full color door hangers. Our door hangers are made of superior 12pt card stock with high gloss UV2 coating. This type of coating is weather resistant so the colors won’t run and the paper won’t get soggy in the rain.
We are running a great spring special right now giving you 5,000 door hangers for only $395!
These door hangers are printed FULL COLOR front and back and are die cut with a door knob hole and slit for ease of use. We also offer full design services and marketing bundles to save even more money.
To order your Full Color UV2 coated Door Hangers now, Click Here.
Summer time is coming and now is the perfect time to get your logo imprinted on our SPF15 lip balm. All summer long your customers, and potential customers, will have your logo pressed against their lips each time they protect their kissers from the scorching hot sun. The Full Color decal comes laminated so your imprint will be glossy and well protected for long term use.
Our premium Lip Balms come in two flavor choices: Mint or Vanilla.
All Natural Ingredients: Shea Butter, Aloe, Vitamin E, SPF15 – UVA & UVB Protection. Made in the USA!
To order your full color imprinted Lip Balms, Click Here.